Have you seen the Ford Edge commercials with the two guys who pull up next to each other, each driving a Ford Edge, going opposite directions, so they can talk about their Ford Edges? I don't understand ad campaigns like this one. It doesn't make me want to buy a Ford Edge, it makes me think these two guys are gay for their cars (not that there's anything wrong with that). It's an interesting look at auto-erotica, but it doesn't make we want to run out and buy a Ford Edge. Here, I'll paraphrase the ad for you:
Guy #1: Did you hear about how quiet the Ford Edge is?
Guy #2: No. How quiet is it?
Guy #1: It's so quiet that it won a quiet contest against a Lexus.
Guy #2: It won a quiet contest? How did it do that?
Guy #1: (sits quietly)
Guy #2: Wow, that's pretty quiet!
Guy #1: That's right. Now let's get out and masturbate on our cars.
Guy #2: Finally!
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